Impact of Paper Packaging Design on Branding

1.Paper packaging emphasizes brand identity：

Paper packaging can help consumers distinguish between different brands. A positive brand can help consumers gain a deeper understanding of the brand and deepen their trust in the brand.

2.Paper packaging colour affects brand identity：

Colour, is the most easily captured information by customers. Therefore, the use of specific packaging colour stimulates the consumer's sensory system, strengthens the impression of the brand and enhances brand recognition.

3.Paper packaging pattern affects the brand：

Pattern is an indispensable part of paper packaging design. As an intuitive visual language, not only can a good pattern beautify the packaging, but also convey the concept of brand culture.

4.Paper packaging focuses on emotional needs：

Whether brand design can satisfy the emotional needs of consumers will have a direct impact on product sales. Paper packaging design requires a variety of designs to meet the needs of different consumers.

From the perspective of consumers, paper packaging is innovative in product packaging, creating a unique visual effect of packaging. This affects the emotional response of consumers and enhances the brand image of the product.