Why We Have to Switch to Sushi Tube Packaging？

1. This isn’t about chasing trends — it’s about not missing the moment

The explosion of sushi tubes (like SUKA) isn’t just one brand going viral.
It proves one thing very clearly: the market has accepted sushi tubes as a new standard format.

If competitors are showing up everywhere with sushi tubes and we’re still using traditional packaging,
we’re not being “classic” — we’re becoming invisible.

2. Packaging is no longer just packaging — it’s part of the product

In the past, packaging just held the sushi.
Today, packaging decides:

• Whether people want to take photos

• Whether they post it on social media

• Whether the brand feels modern, fun, and premium

Right now, sushi tubes are the only format that checks all the boxes:
easy to hold, easy to eat, visually striking, and highly shareable.

Not upgrading the packaging is basically trying to win a new game with old rules.

3. Sushi tubes actually solve real usage problems

Look at how people eat sushi today:

• Takeaway and delivery

• Malls and pop-ups

• Food markets and exhibitions

• Eating while walking, browsing, or filming

Traditional boxes struggle in these situations.
They’re awkward to hold, easy to mess up, and not great for on-the-go eating.

Sushi tubes are built for these scenarios:

• One-hand hold

• Sealed and clean

• Straw-style eating reduces dropping and waste

• Strong visual impact without extra effort

This isn’t a gimmick — it’s a better user experience.

4. Consumers judge food safety and quality by the packaging

Today’s customers subconsciously use packaging to answer one question:
“Is this brand professional and trustworthy?”

Sushi tube packaging naturally communicates:

• Food-grade materials

• Better hygiene and sealing

• More care in product design

When price and product are similar,
the brand with better packaging usually wins.

5. Sushi tubes are a long-term brand asset, not a one-off idea

This isn’t a short-lived trend. Sushi tubes give us room to grow:

• Different designs for different flavors

• Seasonal and limited editions

• Collabs and IP designs

• Strong presence at pop-ups and events

Over time, the tube itself can become something people recognize instantly as our brand.

That’s not a cost — that’s brand equity.

6. Sustainability matters, whether we like it or not

Paper-based sushi tubes send a very different message than plastic boxes:

• More eco-friendly

• More acceptable to younger consumers

• Better aligned with where regulations and expectations are going

Customers may not always praise eco-friendly brands,
but they do notice when a brand feels outdated or irresponsible.

7. Bottom line: if we don’t move now, we’ll be forced to move later

Switching to sushi tube packaging isn’t because others are doing it.
It’s because:

• Eating habits have changed

• Visual standards have changed

• Social sharing has changed

Moving now means we lead.
Waiting means we follow — and with much less impact.

This may look like a packaging decision,
but it’s really a decision about where our brand stands:
in the past, or in the future.