Your deodorant offers the most effective formula on the market. Your packaging, however, is most likely a plastic twist up tube that detracts from the premium positioning of your brand.
Your branding is natural, and your customers love your brand. Unfortunately, your packaging doesn’t align with your brand. Cardboard deodorant tubes can be an effective replacement for packaging. Your brand will tell a new story and attract new customers with packaging that is eco-conscious designs and elevates the shelf appeal of your product.
Your packaging is your product. It's the first brand touchpoint for your customers. And packaging right now, is a large reason that consumers are spending their money.
67% of consumers consider the eco-friendliness of packaging. That number skyrockets with the younger generations with millennials and Gen Z at 78%. That same demographic is the primary purchasers of natural deodorant products. When a customer sees cardboard deodorant tubes at a physical store, they know they are purchasing a product from a brand that is eco-friendly.
Most have never brought their product development full circle like this. Your innovation is an organic product like coconut oil, shea butter, and essential oils. You have also developed the packaging for this product. However, you have packaged your product in petroleum-based plastic. Your product will have a negative environmental impact, which is contradictory.
1. Authenticity – In alignment with the natural components of the product, the packaging is also paper-based.
2. Premium positioning – There is an increase in perceived value with the use of matte finishes and custom printed designs.
3. Purchase confidence – Eco-friendly packaging provides a sense of guilt relief at the checkout. The texture matters too. Cardboard tubes feel like an intentional choice. That gentle texture stands in contrast to plastic and communicates value in craft and care.
Cardboard deodorant tubes aren’t exactly one-size-fits-all; you have customization options that plastic could never dream of.
Let’s start with the base. Standard craft brown barrels offer that organic, unbleached aesthetic, whereas white tubes provide a clean canvas for more daring graphic designs. Jet black tubes create a level of luxury that is more commanding of premium prices. Each color provides a distinct branding story.
Coating options are…
● Matte coating – A coating that has a luxurious soft touch.
● Glossy finish – A coating that is shiny and draws attention to the product.
● Textured surfaces – A coating that has a raised pattern and embossing.
● Window cutouts – A die-cut that lets customers see the product.
● Foil stamping – A coating that has metallic foil and adds to the luxurious feel of a product.
Your branding design also plays a significant role. For example, full-color CMYK is the only option when it comes to printing because it is the only way to print a photo or any complex artwork. On the other hand, if sleek design and only a few colors are being utilized, spot color printing is a great option.
We love to see branding being done differently. For instance, one creator used a letterpress style printing that feels vintage, reminiscent of an old apothecary, while a client of ours described their style in simple terms – a single color logo on a plain white tube with minimalism being the direction of their design. Here’s the kicker. Each option exemplifies the core of the brand perfectly.
There’s also the fact that our tubes come with a lot of sizing flexibility. There are standard tube diameters with a range of 2-3 inches, chosen at a custom height of 3-5 inches. Want to offer a travel size product? Go smaller. What about if you want to position it as a 90-day supply? Go bigger.
The right supplier can mean the difference between a seamless product launch and a logistical nightmare. You need a supplier/partner that offers more than just a low price.
Use Alibaba and ThomasNet for wholesale options. Use a search string, “cardboard deodorant tube manufacturer,” and filter for trade assurance or verified. Those badges mean the supplier has to meet the business vetting criteria for the platform.
Examples of red flags:
● Not offering physical samples before a bulk order
● Unsatisfactory or vague explanations of material certification
● Trying to persuade you to sign a deal or bulk order without a contract
● Not a single reference from customers or clients
● Long periods of communication unresponsiveness, 48 hours or greater
Once you vet the supplier, request samples from three or more manufacturers. Make sure to test the samples thoroughly. Really put the tubes to the test. Take the tube all the way down to the base and push it 50 times. Does it stick, and is the cardboard fraying? Drop the tube from a waist-high level, it should survive all-around real-life use.
Inquire to the supplier where the tube paper was sourced from. The Forest Stewardship Council (FSC) certification shows the tube was made from responsibly managed trees. Some suppliers bolster their messaging around cardboard tubes by using post-consumer recycled content.
Lead times matter more than you think. Domestic suppliers typically deliver in 2-4 weeks. Overseas orders stretch to 6-12 weeks when you account for production, shipping, and customs. Plan your inventory accordingly.
Supplier relationships tend to become less complicated once you get through your first order. It is much easier to build positive working relationships in the future since the suppliers will greatly appreciate you as a returning customer. Most suppliers will also lower their costs by 10 to 15\% after establishing a reliable payment history.
Also consider their customization features. Are they able to accommodate your label dimensions? Are biodegradable coatings offered? Do they fit within your desired diameter? Avoiding these questions will result in expensive production oversights.
The quote without a high price tag will often result in the most disappointments. Prioritize your profit by focusing your search towards deodorant tubes which are made out of cardboard and will protect your brand in addition to the product.
Summary of the Next Steps
1. Ask some manufacturers for samples
2. Physically test each sample for durability with your formula
3. Assess the opportunity for price
4. Make your first purchase for approximately 1,000 to 2,000 units
Elevating your brand in the competitive personal care market requires innovative packaging solutions that resonate with today’s environmentally conscious consumers. Utilizing premium, sustainable cardboard deodorant tubes from Sprintpackage paper tube company not only enhances the aesthetic appeal of your product but also reinforces your commitment to sustainability. These eco-friendly tubes are designed with both functionality and style in mind, providing a unique tactile experience that stands out on retail shelves. By opting for high-quality materials that are biodegradable and recyclable, you convey a message of responsibility and forward-thinking to your customers. Additionally, custom designs can be incorporated into these cardboard deodorant tubes, allowing for vibrant branding opportunities that capture attention while promoting an eco-friendly ethos—essentially marrying aesthetics with environmental integrity in each application.